Lid Logos are found in most boxes, especially those distributed as part of the Girl Graduation Plan.  With the exception of the Diamond logo (see below) the Lane logos were located on the inside of the lid.  Although evidence has not been found about the origin of the logos' shape, the line in the design of the logo around the perimeter has been attributed to an old-time scroll being unrolled on each side to reveal the name of the company.  Again, this is only a theory as there is no direct evidence to support this assertion.  After "Presented by" most often appears a retailers name and then their location - city, state and/or address.  In some cases, the retailer's catch phrase may also appear.  It is also assumed in the circumstance where the retailer had multiple locations, the location (city, state, address) would not be included so the boxes could be shared between the various locations.  The method used to generate the logo imprint changed over the years moving from a labor intensive, error ridden, inconsistent quality heat related branding method to a much more user friendly and cost effective ink based method.  This change took place during the era of the short boxes in the mid 1960's.   Lid logos without "Presented by" are generally attributed to boxes not distributed as gifts as part of the Girl Graduation Plan but rather sold by Lane directly or by retailers.  Once their chronology is understood (shown below oldest to newest) logos can be a useful tool in placing an age/manufacture date on a particular box.